It could also help drive sales across departments, as grocery shoppers may choose to buy other in-store items and Walmart shoppers may discover the grocery option while browsing the site for something else. There are multiple benefits to this plan, including the ability to direct marketing dollars into only promoting one Walmart app, instead of two. The goal was to eventually wind down the separate Walmart Grocery experience entirely after customers had made the shift. Earlier in March - before government lockdowns and home quarantines were widespread - Walmart announced a new strategy that would make its online grocery shopping service a part of the overall website and Walmart mobile app (the blue one). The surge of interest in Walmart Grocery may complicate Walmart’s plans to wind down the standalone app to instead merge Walmart Grocery into the retailer’s flagship mobile application and website. While App Annie’s data was calculated on April 7, 2020, Walmart Grocery is still No. 1 position for at least two days, the firm said, citing data from both the Google Play store and the Apple App Store, combined. The Walmart Grocery application retained that No. on April 5, 2020, and surpassing Amazon by 20%, according to a new analysis from app intelligence firm App Annie. 1 ranking position across all Shopping apps in the U.S. Walmart Grocery, as a result, has now hit an all-time high in downloads - grabbing the No. Record demand for online grocery shopping amid the COVID-19 pandemic has sent the apps for grocery pickup and delivery services up the charts.
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