Our aim is to help artists develop strong data that feeds the Spotify Algorithm and activates Spotify’s algorithmic playlists (such as Discover Weekly, Release Radar, Radio, etc.) Spotify is a closed system and provides little data back to its artists. We both work with artists of varying genres and backgrounds to help them grow authentic audiences, oftentimes with an initial focus on Spotify. I wrote this article with my dear friend Dustin Boyer ( Venture Music).
My name is Madelynn Elyse (you can call me Maddie) and I am the owner of Shark Attack (a label services company). But there is a growing awareness among marketing teams that - to truly find success on Spotify - artists should strive to optimize Spotify’s algorithm, rather than “chase streams”. For many industry outsiders, the number of streams on a song has become the primary indicator of success. Streaming has come to dominate the music industry.
By Madelynn Elyse, CEO of Shark Attack Records
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